After a seven-month investigation of JUUL Labs, North Carolina Attorney General Josh Stein has filed a lawsuit against the California-based e-cigarette company, claiming JUUL marketed its products to minors and downplayed the dangerous effects of nicotine.
Stein says JUUL is responsible for a teen vaping epidemic, and that its marketing practices violate North Carolina state law. The lawsuit was filed in a North Carolina state court. North Carolina is home to RJ Reynolds (now a subsidiary of British American Tobacco), the maker of Camel and Newport cigarettes. The state also produces more tobacco than any other.
“JUUL targeted young people as customers. As a result, vaping has become an epidemic among minors,” said Stein in a statement. “JUUL’s business practices are not only reckless, they’re illegal. And I intend to put a stop to them. We cannot allow another generation of young people to become addicted to nicotine.”